Posts tagged ‘SEO’

TV WEB: Three predictions for video publishers

The “TV Web” Opportunity

Three predictions for video publishers

1. Is TV Web Discovery a browser or an app?
“It’s an app.”

Unlike a text based browser, we think the winning TV WEB DISCOVERY approach is an app interface. TV Discovery will be a dynamic app because:

  1. People seek video when they are at a screen with a mike and not a keyboard. They don’t want to type their desires. TV is visual and vocal.
  2. Video is kinesthetic. Not textual. Why search and discover kinesthetic media with text? Why not search with movement and sound?
  3. Viewers want to move, point, gesture, converse, order, command!
  4. Viewers want recommendations, a personalized menu that suits their mood, because most often they don’t know what they want.
  5. TVs are fast becoming communicators, so tv search and discovery will align to more telephonic and telepresence models.
  6. TV viewing is more social, narrative and linear which requires more personalization than a browser text box can offer.
  7. Discovery will often be managed in a secondary or fractional screen and on my different screens.
  8. MOST IMPORTANT: Because 80% of viewers stop watching ads today.
Behavior During Ad Breaks
Only 20% of TV viewers watch ads: the multi-screen crisis! 

At CES, we saw baby steps evidenced by Samsung and by Comcast+Intel. (Amazon, Apple, Google, Netflix were back at their work benches preparing for announcements later this year.)
This June Comcast will be announcing X2 – its next generation tuning OS, and “magical mobile” in collaboration with rival Verizon – even before X1 is rolled out nationally.

One thing is for sure. The new video search is going to make a lot of money, because if SEO is a big business, then Visual SEO—with “native”, personalized, relevant advertising that emerges alongside video search and discovery—will be bigger by the end of this decade.

Video search and discovery with adjacent, “native” advertising will win because:

  1. People respond to and accept relevant ads when they are in search and “tuning” mode, and when working within a trusted application.
  2. Native TV Web marketing will be without exception rich, relevant, social, personalized, and immersive.
  3. Native TV Web marketing will enable ubiquitous, one-click purchase options and viewer engagements.

2. Which search approach wins?
“Personalization to the People”

Which search engine will dominate the TV Web? Today Google / You Tube dominates both text search and web video with 2/3 market share of each. But people don’t turn to Google as a way to tune their tv or their mobile device or to learn “what’s on?” So where will people turn in the converged future of “TV Web”, and how can video publishers thrive?

We think winner will be… The company to which you entrust your personalization cloud data.

Our reason is that your personal information (address book, searches, shares, updates, content views, calendar, correspondence, profiles, social networks, cohorts, hang outs, mobile cloud) will drive the best personalized video search results.

Which company is going to win the battle to host your personal cloud in the next decade? We think it’s unlikely to be the incumbents: Amazon, Apple, Comcast, Facebook, Google. Because each is in a battle to win the personalization cloud share on their own and not on the individual’s terms.

We think the biggest TV discovery opportunity will come from the company that gives people the power to control and monetize their own personalization cloud of data – to let people control with whom and how it’s shared, monetized, and utilized by others.  The emerging winner will be a new company that takes an all-new approach to person-controlled and person-centered rather than “machine” controlled personalization data.
Stay tuned


3. Your language powered video future
Tips for growing your video audience this decade

Before the decade is out all video will be language-powered video: all video will naturally and necessarily contain time coded captions and translated subtitles, upon which both machines and humans will be able to perform pinpoint search, contextualization, navigation, sharing, browsing, remembering, and learning. Follow these links to get started language powering your video for the TV Web future at no cost.

  1. Caption your videos! Even if only your best performing ones.
  2. Embed your video transcripts into your web pages, and dramatically improve SEO.
  3. Create engaging web pages adding interactive video transcripts.
  4. Learn about the rapidly changing demographics of America or your region. And about the new FCC requirements to caption web video.
  5. If you have more than 100 minutes of video on the web, take advantage of Dotsub’s offer to caption and translate up to 10 minutes (a free offer worth up to $250).
  6. If you have less than 100 minutes, sign up for a free Dotsub account and start captioning your own videos on our easy-to-use platform.

Captioning on Dotsub is easy, fun, and free. All you need to do is create a Dotsub account, upload your video, and our free service lets you caption, download the transcript, publish to your YouTube, BrightCove, Kaltura, Ooyala, LongTailVideo, or Wistia account—and more.  For little cost, you can also order burn-ins, voice dubbing, or have Dotsub professionally caption or translate your videos.

Click on the image below to learn more.
Free Trial Offer
Free trial offer

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5 Steps to Easy Video SEO: Videos Rank Higher with Transcripts

5 Steps to Easy Video SEO
Videos Rank Higher with Transcripts 

Step 1 …  Caption Your Video …

Step 1: Caption Your Video. Increase audience, increase engagement, and lift video search rankings.
Ironically, the sights and sounds of your compelling video are not “read” by search engines. Search engines need text. Captioning your video generates the text. With Dotsub, you can caption your video yourself, via your customers, or for the same cost as machine-based captioning – a few dollars per minute – you can hire Dotsub to professionally caption to 508 standards. (Captions are also the first step in video translation.)

Google & Search Engines

Step 2: Download the transcript
Once your video is captioned you can download the video transcript from Dotsub. We offer several formats. These include simple text, SRT, DFXP and other popular subtitle formats. Use the text option to get a complete text transcript of your video, which you will then add to your web-page so search engines can “read” it.

Step 3: Add the transcript to your video page
Embedding the transcript anywhere on your page is as simple as copying text into HTML. The transcript ON YOUR PAGE ensures search engines read it and cause your video to show up for any phrases spoken in your video including the title or common phrases and keywords. If you dont have room for the transcript near the video, the transcript can be “below the fold” so long as it is on the same page.

Step 4: Always include as much information about your video as you can on your page: the title, description, tags, a caption. Here’s a sample layout.
Think about what your audience might be searching for that is contained in your video. Add it to your page. The title, subject, topics, keywords, tags, the director, the talent, the location. The more specific and accurate the better. Design your video pages so that they accomodate this descriptive information. The search engines don’t care the order or placement of these elements. (which is why you can have the complete transcript lower on the page if you don’t have room for it next to or below your video.)

Sample Layout: Title, description, video, transcription, tags

Step 5: Embed the video transcript into the non-visible meta-data of the page
Always embed the video transcript in the page meta-data This is done by placing the content of the transcription within a non-visible HTML element (a hidden div). While most search engines do not weight non-visible content as high as visible content, this will still provide additional SEO for your page.  Do this whether you include the full transcript visibly on your page or not.

Step 6: (Optional) Include Dotsub’s interactive transcript widget on your page. This provides dynamic highlighting and navigation in “time” with your video.
Dotsub provides ‘widgets’ to display the video transcript, which provides new usability functions to your users (It highlights the current line in the video, lets users navigate and search by text). See for the 31,000 videos captioned and translated on the Dotsub platform for a great example. Unfortunately, these ‘widgets’ work by loading the transcript via JavaScript, as dynamic content. Search engines are not able to load dynamic content, so interactive transcripts dont currently provide any added SEO benefits. But it’s still a great feature for your videos that users appreciate, especially in education videos.  (70% of Dotsub’s videos concern a form of education, how-to, or training.)

Step 7 (Optional): mRRS feeds provide additional SEO benefits 
Video sites should also be using mRSS ( mRSS is a RSS extension specifically designed for syndicating multimedia.  mRSS provides a <media:text> tag. This tag can be used to not only add the videos transcripts to search engines, it can also contain the translations.

Limited Time $250 Value Offer
Do you have 100 minutes of video online?
Dotsub will translate for free up to 10 minutes of any video into Chinese, Japanese, Spanish, Portuguese, Italian, German, or French.

An up to $250 offer – for trying Dotsub!
Visit after Dec 4, 2012 to register for this offer.

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