Today, Lionbridge. (LIOX), the world leader in language solutions for technology, learning and global marketing operations, announced a strategic partnership with Dotsub, the leading video language services platform. Via the partner agreement, Lionbridge customers will be able to utilize Dotsub’s video translation and caption platform and its professional services directly within the Lionbridge product offerings and platform. Last year Lionbridge launched www.globalmarketingops.com a service where it manages localized marketing operations for multi-language companies and organizations such as: Adobe, Cisco, HP, Microsoft, Expedia, Canon, and others. Below is today’s press release. In addition, valuable insights on the business of global marketing are available in the form of white papers, webinars and free e-books at:
LIONBRIDGE ANNOUNCES GLOBAL MARKETING PARTNERS
WALTHAM, Mass. –January 14, 2013 –Lionbridge Technologies, Inc. (Nasdaq: LIOX), today announced a partner program for its Global marketing Operations (GMO)solution. With the program, Lionbridge will integrate market-leading marketing technology solutions from partners including Active Standards, BrightEdge, Dotsub, PlyMedia and Sitecore with its GMO services. As a result marketers can now work with a single partner to access the most advanced technology-enabled solutions for producing, managing and delivering multichannel digital marketing campaigns and content in local markets worldwide. The chosen partners represent the top companies in SEO management, video translation, web content management, marketing automation, web analytics and web quality management. By combining these market-leading technologies with Lionbridge GMO solutions, clients gain access to best of breed technology as part of their GMO solutions. As a result, enterprises can enjoy powerful benefits including the ability to:
- Increase search engine traffic across all global markets
- Ensure global consistency and local relevance in campaign design, copy and localization
- Reduce cycle times to rollout global campaigns and product launches
- Support powerful analytics on tens of thousands of keywords, millions of pages, and billions of backlinks across global markets worldwide
- Attract and target website visitors with personalized content, multivariate testing and integrated campaigns across geographies
- Localize videos (captions, subtitles & transcripts) for live and on-demand video
- Optimize the quality and compliance of web properties globally
“Marketing organizations often struggle to implement and manage global marketing programs across numerous, technology systems,” said Marc Osofsky, SVP Marketing of Lionbridge. “The combination of our innovative partner technologies with Lionbridge’s global resources, program management processes and proven global marketing services enable CMOs to streamline their global marketing ecosystem and provide consistent, relevant experiences in any market and in any language.”The Global Marketing Operations (GMO) partnership solutions include:
- Best practice operational processes on each platform
- Fully bundled technology in a usage fee model
- Pre-integration to Lionbridge GeoFluent real-time translation suite
- Trained offshore resources on chosen platform
Initial partners in the GMO partner program include ActiveStandards, BrightEdge, a global leader in enterprise SEO, Dotsub, a provider of systems for creating and viewing subtitles for videos in multiple languages, and Sitecore, a leading web content management and customer experience management software company.”Delivery of a successful digital strategy in today’s highly competitive and increasingly complex global marketplaces requires underpinning by good quality websites and digital interactions” said Simon Lande, CEO, ActiveStandards. “By integrating ActiveStandards Web Quality Management, Lionbridge is ensuring their customers continuously benefit from industry best practice and create high quality user experiences, helping them to achieve successful global customer engagement programs.”“Companies increasingly seek global, enterprise-scale SEO and need a platform and global services to match to execute their strategies,” said Brad Mattick, VP Marketing at BrightEdge Technologies, Inc. “The combination of the highly scalable BrightEdge SEO platform with the Lionbridge GMO global sourcing model delivers a compelling solution for marketers seeking to rapidly achieve global enterprise scale.”
“Video for global content marketing is growing exponentially,” said Michael Smolens, Founder & Chairman of Dotsub. “Lionbridge is the first leading translation firm to offer a faster, cheaper video translation and captioning model for their clients.” “Marketers have a significant set of challenges – including translation of content and campaigns across websites, global program management, building and managing a network of outsourcers, and more,” said Amar Patel, Senior Technology Partner Manager, Sitecore. “By extending our partnership with Lionbridge, our customers can now deliver translated, localized multichannel marketing campaigns and web content faster and with less third-party involvement.”
The global digital marketing solutions are available today.
About Lionbridge GMO Lionbridge’s Global Marketing Operations (GMO)is a suite of global marketing services that enable global marketers to outperform competitor search rankings, increase traffic 30-100%, reduce campaign cycle time 30%, and reduce the total cost of global campaign execution by 20%. Through our Global Customer Lifecycle℠ approach, clients see higher search rankings, more traffic and revenue, faster product adoption and satisfaction and increased loyalty.
About Lionbridge Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide. Using our innovative cloud technology platforms and our global crowd of more than 100,000 professional cloud workers, we provide translation, online marketing, global content management and application testing solutions that ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle. Based in Waltham, Mass., Lionbridge maintains solution centers in 26 countries. To learn more, visit http://www.lionbridge.com.
About Dotsub Dotsub is the leading technology and services provider powering video viewing via captions and translations as subtitles in any language to increase discovery, access, engagement, monetization and global reach. Web Video will rapidly become 90% of web traffic by 2015 (Cisco) as television and the web converge. Dotsub’s clients include Global 2000 companies such as Cisco, Adobe, GE, IBM, US Army, and others. Dotsub’s software-as-service translation content management system (TCMS) integrates with video platforms BrightCove, Kaltura, LongTail, Ooyala, Vimeo, YouTube, and other CMS platforms. Dotsub was founded in 2005 and has offices in New York, Milan, Ottawa. More at http://dotsub.com.
- For more information on Lionbridge Global Marketing Ops services portfolio, visit:www.globalmarketingops.com
- On Twitter, follow @GlobalMktgOps
- Visit the Lionbridge GMO Facebook page www.facebook.com/GlobalMktgOps to join the conversation
- Visit the Lionbridge GMO blog to stay up-to-date on industry insightswww.blog.lionbridge.com/marketing
TAGS / KEYWORDS Global Marketing Operations, GMO, Lionbridge GMO, website translation services, SEO translation, website translation tool, translation proxy, international SEO, video localization, international PPC, desktop publishing, global social media, global campaign management, marketing translation, global SEO report, transcreation, international marketing, website localization, multilingual SEO, global SEO
INSIGHTS LINK: http://www.globalmarketingops.com/insights/
Next week: we’ll be back to cover “TV Web and the coming Visual SEO Opportunity”.
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