Archive for the ‘Ethnic Markets’ Category.

What Language Does Your State Speak?

Seen on network and cable stations this past weekend, this series of maps answers the question “What Language Does Your State Speak?”

As we have reported many times, English is the most widely spoken language in the U.S., followed closely by Spanish.  Once English and Spanish are removed from the maps, interesting things happen.  Two Native American languages, Navajo and Dakota, emerge.  The map also shows remnants of the largest flow of German immigration to America that occurred between 1820 and World War I, during which time nearly six million Germans immigrated to the United States and went West.

See the rest of the map series, including other Native American, Scandinavian, and Asian languages,  here at Slate.

map3Slate

 

 

 

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FCC’s New Caption Quality Standards Are Tough!

FCC defines four non-technical quality standards as the components necessary to ensure that closed captions provided by Video Programming Distributors (VPDs) — “defined as all entities who provide video programming directly to customers’ homes, regardless of distribution technology used” —  to fully and effectively convey the content of television programming to people who cannot hear to the same extent that the audio track conveys this content to people who are able to hear: 

 1. Accuracy: To be accurate, captions must reflect the dialogue and other sounds and music in the audio track to the fullest extent possible based on the type of the programming, and must identify the speakers. 

2. Synchronicity: In order to be synchronous, captions must coincide with their corresponding dialogue and other sounds to the fullest extent possible based on the type of the programming, and must appear at a speed that can be read by viewers. 

3. Program Completeness: For a program’s captions to be complete, they must run from the  beginning to the end of the program, to the fullest extent possible, based on the type of the programming.

4. Placement: For proper placement, captions may not cover up other important on-screen information, such as character faces, featured text, graphics, or other information essential to the understanding or accessing of a program’s content.

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Video, Film, TV & Streaming Media Schmoozing Around The Globe…

Dotsub will be in attendance at the following events.  Drop us a note if you would like to meetup!

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Trans-culturalism… Say What?

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The Multicultural Media Forum is a unique, research and strategy-driven event attended by executives and decision-makers from the media, advertising, technology, and financial industries – companies like ESPN, Comcast, Cox Communications and Time Warner Cable.  multForum

This year’s theme is “Transcending Multiculturalism.” Today, the importance of America’s Black, Hispanic, Asian, and other non-white audiences is widely recognized; however, they are often thought of as distinct separate market segments rather than an integrated part of the general market.  The discussion now organically shifts toward a new paradigm of “transculturalism” that encompasses and weaves together America’s myriad cultures into a new vision of the mainstream.  Speakers and attendees are the thought leaders from every corner of the media industry who will be forming the future directives of the industry.

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Name That Language…

Our CEO, David Orban, is truly multi-cultural. Born in Hungary, living in Italy, he is running tech company based in New York. See more here.

And he scored 550 points on the fascinating Great Language Game!

So how many out of 80 can you distinguish ?

Check out your language ear here: http://greatlanguagegame.com/

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By the Numbers: Apple, Amazon, AmEx, Coke and eBay Extend Language Reach

For the past decade, most global companies have added a language or two to their web sites.   This adds up.  Shown below are the numbers for five of the biggest names in industry.  [1]

In 2004, eBay supported just 9 languages; today it supports 25.

American Express went from 24 languages to 40.

Coca-Cola went from 26 languages to 43.

Apple has more than doubled its language count from 14 to 32.

In the opinion of Global by Design, Amazon took its eye off the globalization ball early on.  Although, it too doubled its support for languages, they have fallen behind.  Perhaps, it is time for Amazon to invest in global expansion again. [1]

Are you ready to increase your global reach?  Is your company ready throughout your infrastructure?  Globalization is not just for websites anymore.  Videos are a great tool for reaching people – contact Dotsub to sort things out!

 

[1] Global by Design, http://www.globalbydesign.com/2014/02/13/a-look-back-at-the-language-growth-of-ebay-coke-apple-amex-and-amazon/cheat2014продвижение в интернетеанонимайзер вконтакте бесплатно онлайн

Three Secrets to Unlocking America’s Biggest Growth Market

Hispanics in America, now 50 million strong, offer $1.2 trillion in annual buying power.  And Hispanic influence is surging with 15% of U.S. population growing to 30% by 2050.  (1)

The three secrets for addressing this boom market – Spanish, Video,  Mobile – ¡Ole!

Most Hispanics speak Spanish at home, US Census reports up to 75%.  In fact, the U.S. may have the second largest population of Spanish speakers in the world. (2)

So for 38 million Hispanic customers in waiting, language is your key to being heard, respected, and ah… bought-into, so to speak.

But you don’t need to be Univision, PeopleEspañol, or ESPN Deportes to make your audio and video messaging go native.

Dotsub habla español.

We translate more Spanish than any other language for video customers such as AARP, Cisco, Mundial Sports Network, and World Business Forum — almost 30% of all our work.

Our customers choose Dotsub since language can be tricky and sensitive stuff. For instance, in Mexico a car is a “coche;” but in Guatemala, a “coche” is a pig!  So use the word “auto” to be safe, and work with professional translators like ours.

Dotsub’s Argentinian production office makes translations fast and easy, whether from English into Spanish, or the other way around.  Native Spanish telenovelas, local video training, even news from Pope Francis, are translated into English and in demand around the world.

Video also speaks to Hispanics best. Neilson says they’re likely to spend 68% more time watching video on the Internet than non-Hispanics, and 20% more time watching video on mobile phones. In fact, they are 28% more likely to own a smartphone than their non-Hispanic counterparts. (3)

And translating mobile content into Spanish drive significantly more engagement and brand loyalty with users. (4)

Dotsub has even engineered its brand of special MP4 / M4V files to play subtitled videos on all Apple iOS and Android mobile devices. See more about Dotsub’s M4V video files that display full-screen properly on iOS with subtitles in up to 32 different languages.

 So if Spanish + Video + Mobile = 38 million more chances to engage new customers, partners and employees… what language do you want your messaging to speak?

 Feliz Navidad, anyone?

 See Dotsub, ¡Sí!

So call us at +1.212.991.8685, send an email to [email protected], or visit:  http://dotsub.com/enterprise

References:

(1) Hispanics are the most digitally savvy group http://www.adweek.com/news/advertising-branding/technology-meets-culture-149178

(2) State of the Hispanic Consumer:The Hispanic Market Imperative http://es.nielsen.com/site/documents/State_of_Hispanic_Consumer_Report_4-16-FINAL.pdf

(3) Marketing Tips for Reaching Hispanic Americans  http://boss.blogs.nytimes.com/2013/02/01/marketing-tips-for-reaching-hispanic-americans/?_r=0

(4) App Developers Missing Out On Hispanic Market http://www.hispanictrending.net/2013/08/app-developers-missing-out-on-hispanic-market.html (Original report by BiTE Interactive and YOUGOV.com).

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