Cardiff City Football Club Partners with Dotsub

Bluebirds partner with Dotsub to benefit local and global fanbase.

Cardiff – 16 April 2018

As part of the Club’s award-winning fan engagement and international development programmes, Cardiff City FC has partnered with the video captioning platform, Dotsub.

In addition to social media engagement and accessibility benefits, the Club uses subtitles to localise video content in Mandarin for the emerging Chinese football market and UK-based Mandarin-speaking supporters.

Cardiff City FC Executive Director & CEO, Ken Choo, says of the partnership with Dotsub: “Adapting and catering to our fans’ needs will always be at the heart of what we do at Cardiff City, “Not only does our partnership with Dotsub allow us multi-lingual communication with our supporters, but it also improves the accessibility of our video content for the deaf and hard of hearing.

“This is another fine example of our ever-developing fan engagement and international development strategies here at Cardiff City FC.”

Ben Dobson, Dotsub’s Head of Sports Partnerships, said: “The ways in which football fans, particularly millennials, engage with their team is increasingly driven by video across social media.

“The majority of these fans will consume video content on-the-go, with the volume muted, on their mobile device. So, by adding subtitles, the club have taken a timely step to boost their global fan engagement.

“Everyone at Dotsub is delighted to partner with Cardiff City FC. We’re fortunate to count the likes of the NFL and NHL amongst our clients so it’s great to see Cardiff City join this elite group of sporting brands and entities that are leading the way with their fan engagement.”

Editorial notes:

  • Cardiff City FC has recently been nominated for Best Matchday Experience at the 2018 Sport Business Awards in London. This is the club’s second consecutive SBA nomination and comes on the back of another three national and European fan engagement or matchday experience awards in the past two years.
  • Founded in New York, Dotsub is a video captioning platform that allows subtitles to published in any language to boost video engagement and improve accessibility. For more information, visit dotsub.com