Education: Online Video is the New Normal

Many of Dotsub’s users are educators whether they think so or not.  Teaching a world-wide sales force about new products (Dell), giving tax advice (AARP), and providing the most up-to-date information on diabetes (Videum) can all be seen as educational.

In a recent featured article, Streaming Media reported that the educational video market is very healthy.  Established Lynda.com, an early player that provides skills based video courses in diverse topics, was purchased by LinkedIn for $1.5 billion.  MOOC vendors are all in the business of providing video education and are raising millions in funding.   Recently, Coursera raised $11.6 million and Udacity raised $105 million.

For educational institutions, the use of video is pervasive across the whole curriculum: arts, humanities, and sciences to professional and vocational. Kaltura’s The State of Video in Education 2015 found that 91% of respondents believe that video has a positive impact on student satisfaction and 82% agree that it increases student achievement levels. In addition, 67% of respondents believe it makes student onboarding easier and 64% feel that it increases retention and has a positive impact on Alumni.

Kaltura Graph

When not driven by a formal curriculum, what are professionals watching?

In an Onstream Media and Unisphere Research survey of more than 700 webcasting professionals released in September 2015, 62 percent said educational content for business was the dominant type of content they had consumed.


webcaster

Keeping in mind that these were professionals in the video webcasting industry…

Sources

http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/The-State-of-Education-Video-2016-110211.aspx

http://site.kaltura.com/rs/984-SDM-859/images/The_State_of_Video_in_Education_2015_a_Kaltura_Report.pdf