IAP HealthPhone is announcing their largest launch to date. We have written about the HealthPhone project in these pages before. Using mobile phones and SD chips with videos about health and nutrition for mothers and children in 18 Indian language translations, the HealthPhone method was proven to improve household well-being. Last March with help from the Dotsub community, HealthPhone won the peoples’ choice Katerva award for Gender Equality. Today, we are happy to share that this project is being launched in on a massive scale estimated to reach more than 170 million households in India. See the full press release here.
This three year effort was a public private initiative made up of The HealthPhone project of The Mother and Child Health and Education Trust (MCHET), The Indian Academy of Pediatrics (IAP), Ministry of Women and Child Development, UNICEF and Aamir Khan, and Vodafone. This is the world’s largest digital mass education undertaking to tackle malnutrition in mothers and children.
“This is the fulfillment of the dream of my lifetime – to deliver lifesaving information directly into the hands of mothers on throughout the whole of India,” states Nand Wadhwani, Founding Trustee, The Mother and Child Health and Education Trust.
Wadhwani continues, “The three-year campaign by IAP HealthPhone will be transformative for India’s fight against malnutrition and is expected to benefit the health of tens of millions of children in India in the years and decades to come. We are thrilled to be a part of this ‘dream team’ working together to put health and nutrition knowledge directly in the hands of those who need it most. We look forward to India’s children thriving from the power of their knowledgeable mothers.”
This unique program leverages the increasing penetration of mobile and by 2018 will educate over ten million 13-35 year-old girls and women and their families in India on better health and nutrition practices. This project also serves as proof-of-concept for opportunities to provide health and nutrition information by leveraging mobile phone penetration with video in native languages in places like Africa, Malaysia, etc.