Words That Don’t Click

The title should really be Words That Don’t Get Clicked. The folks over at HubSpot and Outbrain have done some extensive research on “Click-through Rate” or CTR.  Outbrain took 3.3 million paid link headlines and then analyzed the impact of a number of headline variables on CTR.  The information here is only a sampling of what HubSpot presented.

The Good:

  • Who
  • Photo
  • Template
  • Free Download

The Bad:

  • Easy
  • Free
  • How to
  • Credit
  • Cure
  • Magic
  • Simple
  • Trick

Of course, the bad words are often filtered out by anti-spam filters.  But note that your viewers and reader have their own internal spam filters as well.

 

 

 

 

 

 

 

 

 

 

The full report can be downloaded at http://blog.hubspot.com/marketing/write-effective-headlines

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