The title should really be Words That Don’t Get Clicked. The folks over at HubSpot and Outbrain have done some extensive research on “Click-through Rate” or CTR. Outbrain took 3.3 million paid link headlines and then analyzed the impact of a number of headline variables on CTR. The information here is only a sampling of what HubSpot presented.
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Of course, the bad words are often filtered out by anti-spam filters. But note that your viewers and reader have their own internal spam filters as well.
The full report can be downloaded at http://blog.hubspot.com/marketing/write-effective-headlines
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