Spotlight on the Institute for Integrative Nutrition





Celebrating over 20 years in improving health and happiness world-wide, today the Institute for Integrative Nutrition (IIN) is the world’s largest nutrition school.  Their Health Coach Training Program combines online learning, coaching techniques and real-world business training.  In an on-going project, Dotsub has provided captioning of 600 videos clocking in at over 220 hours.  These videos form part of IIN’s core curriculum which can be viewed online as well as be downloaded to Android or Apple smartphones or tablets.  IINcallout1

In fact, this deployment flexibility was an important factor in deciding to work with Dotsub.  “The user experience is paramount,” states Heather Neufeld, IIN’s Director of Education, “Our students need to be able to access video from anywhere, anytime and that means a wide variety of formats – including the burn in capabilities – that Dotsub supplies.”

In the beginning, the depth and breadth of the video materials were daunting.  IIN takes a holistic approach to wellness and the comprehensive curriculum covers 150 dietary theories.  IIN has always adopted the latest in technology to educate so their investment in video had resulted in a very large library.  Organizing the sequence of video captioning to meet the requirements of on-going class rollout added more complexity.  Working closely together, Dotsub’s Production Management team was instrumental in IIN’s prioritization and planning.   So far, every production deadline has been met.

IIN supplies Dotsub with the original videos in MP4 format.  Dotsub captions the video.  The IIN tem then edits the captions.  “The Dotsub captioning interface is easy to use.  It is very important that we can edit the captions ourselves to insure that the technical vocabulary and usage is correct,” continues Neufeld.  The exported video files can be delivered in a variety of ways – IIN usually uses DFXP, SRT and the burned in captions files (MP4 ).

Nutrition is a complex field with many technical terms and relationships.  Video is an ideal medium for self-paced learning as users can replay and reread sections at their own speed.  In addition, the 508 compliant captions gives access for hearing impaired viewers as well as for people who have English as a 2nd language.

But the job is not done.  IIN rolls out more than 6 new classes that use video every year.


More than 40,000 Integrative Nutrition Health Coaches make up a vibrant community that includes all U.S. states and 100 other countries.  As awareness of the importance of preventative care grows, health coaching is seen as an increasingly vital aspect of creating health and wellbeing.  And as more and more medical professionals recognize the vital importance of health coaches, the demand will grow world-wide.  To keep up might require delivery in translated content.  Captioning is the first step to translation.  Neufeld will only say, “Captioning puts us in a good position for the future.”

IIN’s mission is to play a crucial role in improving health and happiness, and through that process, create a ripple effect that transforms the world. Dotsub is happy to play a part.

As the variety of import and export formats was important to IIN’s decision making process, we have included a listing here.  If you don’t see what you need, please drop us a note at [email protected].


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