For the past decade, most global companies have added a language or two to their web sites. This adds up. Shown below are the numbers for five of the biggest names in industry. 
In 2004, eBay supported just 9 languages; today it supports 25.
American Express went from 24 languages to 40.
Coca-Cola went from 26 languages to 43.
Apple has more than doubled its language count from 14 to 32.
In the opinion of Global by Design, Amazon took its eye off the globalization ball early on. Although, it too doubled its support for languages, they have fallen behind. Perhaps, it is time for Amazon to invest in global expansion again. 
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