Hispanics in America, now 50 million strong, offer $1.2 trillion in annual buying power. And Hispanic influence is surging with 15% of U.S. population growing to 30% by 2050. (1)
The three secrets for addressing this boom market – Spanish, Video, Mobile – ¡Ole!
Most Hispanics speak Spanish at home, US Census reports up to 75%. In fact, the U.S. may have the second largest population of Spanish speakers in the world. (2)
So for 38 million Hispanic customers in waiting, language is your key to being heard, respected, and ah… bought-into, so to speak.
But you don’t need to be Univision, PeopleEspañol, or ESPN Deportes to make your audio and video messaging go native.
Dotsub habla español.
We translate more Spanish than any other language for video customers such as AARP, Cisco, Mundial Sports Network, and World Business Forum — almost 30% of all our work.
Our customers choose Dotsub since language can be tricky and sensitive stuff. For instance, in Mexico a car is a “coche;” but in Guatemala, a “coche” is a pig! So use the word “auto” to be safe, and work with professional translators like ours.
Dotsub’s Argentinian production office makes translations fast and easy, whether from English into Spanish, or the other way around. Native Spanish telenovelas, local video training, even news from Pope Francis, are translated into English and in demand around the world.
Video also speaks to Hispanics best. Neilson says they’re likely to spend 68% more time watching video on the Internet than non-Hispanics, and 20% more time watching video on mobile phones. In fact, they are 28% more likely to own a smartphone than their non-Hispanic counterparts. (3)
And translating mobile content into Spanish drive significantly more engagement and brand loyalty with users. (4)
Dotsub has even engineered its brand of special MP4 / M4V files to play subtitled videos on all Apple iOS and Android mobile devices. See more about Dotsub’s M4V video files that display full-screen properly on iOS with subtitles in up to 32 different languages.
So if Spanish + Video + Mobile = 38 million more chances to engage new customers, partners and employees… what language do you want your messaging to speak?
Feliz Navidad, anyone?
See Dotsub, ¡Sí!
(1) Hispanics are the most digitally savvy group http://www.adweek.com/news/advertising-branding/technology-meets-culture-149178
(2) State of the Hispanic Consumer:The Hispanic Market Imperative http://es.nielsen.com/site/documents/State_of_Hispanic_Consumer_Report_4-16-FINAL.pdf
(3) Marketing Tips for Reaching Hispanic Americans http://boss.blogs.nytimes.com/2013/02/01/marketing-tips-for-reaching-hispanic-americans/?_r=0
(4) App Developers Missing Out On Hispanic Market http://www.hispanictrending.net/2013/08/app-developers-missing-out-on-hispanic-market.html (Original report by BiTE Interactive and YOUGOV.com).