A new report by the Pew Research Center confirms that the amount of people consuming online video is growing rapidly. And while the news that people are viewing and downloading online video is hardly news at all, the latest numbers about the exact scope of the increase are impressive.
According to the report 78% of adult internet users (or 8 in 10) now watch or download online videos. Interestingly, the depth of users’ engagement with online video has also increased markedly, as evidenced by the amount of people who post videos online, as opposed to simply being passive consumers. According to the Pew report, the number of users posting videos online has jumped 17% since 2009 to 31% of users. Furthermore the number of people actually creating online video content (as opposed to just sharing) has increased to 1 in 5, or 20% of total web users.
The rapid increases are largely down to the increased accessibility provided by mobile devices. For more on how tablets and mobile devices are driving the explosion in online video check out our recent post on the subject HERE.