Archive for June 2012

30% Audience Increases Make Video Captioning a “Must Have”

30% Audience Increases Make Video Captioning a “Must Have”

US Audience Grows with hearing-impaired, ESL & Spanish-speakers
A new study by Johns Hopkins Medicine reports that 20% of the US population, or 48 million people, have hearing loss to the degree that they benefit from video captioning. English is a second language for 18% of the US population as well.

While hearing-impaired and ESL populations prefer, and often depend on, video content with closed captioning, better comprehension of videos regardless of accents or auditory dyslexia is also documented. And a Tremor Video study showed that ads in Spanish engaged US Hispanic users 200% more than in English.

Captions offer viewers other benefits such as watching videos in public settings without a headset, or searching and navigating videos via interactive transript text. SEO engines can read the text to make your video more discoverable, and provide contextual ad placement opportunities. This engagement, discoverability, and the goodwill generated, increases social sharing or “Earned Media”— free, recommended views

Combining these reach numbers with the increases in engagement, SEO, and “earned media,” it’s easy to see why captioning videos becomes a “must have” choice.

Captioning required for web video as soon as September 2012
Following dotSUB’s earlier blog post on the final report of FCC’s Video Programming Accessibility Advisory Committee (VPAAC), the requirements were published in the Federal Register. Video content owners must begin meeting new closed captioning requirements in 6, 12, or 18 months from March 30, 2012. Enforcement criteria and deadlines depend on whether the programming is prerecorded, live or near-live, and edited for Internet distribution or not, and become increasingly shorter starting March of 2014. Video publishers who want compliance guidance, please contact us.тизерная реклама этогенератор favicon онлайнвопросы для спрашивай ру девушке и ответы

Please share “Don’t Leave Me Out!” campaign video

CCAC’s mission is the universal inclusion of quality captioning in video as a “Must Have.” CCAC is a growing volunteer organization which shares information, promotes understanding of the need for captions, and advocates political action. You can also make a difference at CCAC with just one easy hour of volunteer captioning. Consider joining CACC as a volunteer, donor, publisher, captioning provider, in-kind captioning donor, or as a viewer.
 http://ccacaptioning.org/
CCAC’s new “Don’t Leave Me Out!” international campaign video
Providing a powerful message about the positive effects of closed captions for the hearing-impaired, the “Don’t Leave Me Out” video campaign will give you a sense of why captions matter to video publishers everywhere. Please watch the “Don’t Leave Me Out” video, or go here to watch the video in other languages, then share, like, and tweet about the campaign!
Don't Leave Me Out!

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dotSUB is partner to Richard Saul Wurman’s the WWW Conference

dotSUB is partner to Richard Saul Wurman’s the WWW Conference
Richard Saul Wurman, creator of TED (1984-2002), will celebrate
improvised conversation in its most informative manner at the WWW
conference on September 18-19, 2012. [13]Check out the
conversationalists. World artists and thought leaders talking about the
World’s Water, Wealth, Women, Waste, War, Well-being, Wildlife, Web,
Weather, Wind, Words, Wonder, Witness, Wilderness, Work, Wunderlust,
Warming, Wizardry, Wisdom, Wit, and the Waking Dream.
Links:
http://www.thewwwconference.com/pages/www.html
http://www.thewwwconference.com/pages/participants.html

If you cannot attend, please look for the app, for which dotSUB is a
partner providing language-enabling and creative solutions as part of
the New Modality Creative Group.услуги копирайтера цены киевзаказать поисковое продвижение сайтавзломать вай фай без программ