In Video We Trust
Genuinely connecting with people also takes serious effort – by both video producers and viewers. Film, TV, News – regardless if it’s highbrow cultural content or commercials, music videos, even skateboarding dogs – seems to take more human effort than text-based email, blogs or social media, where the content can be manufactured, manipulated and blasted out. We trust the work – even talking robots like “David” above!
We also trust language, especially our native tongue. Language connects our cultures, our values, our hearts & minds. We rely on words, messages and themes that we can relate to. That’s why dotSUB is growing so fast. Using closed captions and translated subtitles in your videos makes them understandable, relevant, and proximate. Videos in any language build trust in your story, your brand, in you. So here’s more about how dotSUB can help your team grow the trust.