Archive for April 2012

In Video We Trust

In Video We Trust

Happy Birthday David (NEW Prometheus Viral!)
“Happy Birthday, David!” a viral campaign for a forthcoming feature film
Why is online video so successful?  Because it often feels so real.  We can see it, hear it, share it.  We laugh, we cry, we get off our butts and do something because our emotions have been truly touched.  And we trust our emotions.

Genuinely connecting with people also takes serious effort – by both video producers and viewers.  Film, TV, News – regardless if it’s highbrow cultural content or commercials, music videos, even skateboarding dogs – seems to take more human effort than text-based email, blogs or social media, where the content can be manufactured, manipulated and blasted out.  We trust the work – even talking robots like “David” above!

We also trust language, especially our native tongue.  Language connects our cultures, our values, our hearts & minds.  We rely on words, messages and themes that we can relate to.  That’s why dotSUB is growing so fast.  Using closed captions and translated subtitles in your videos makes them understandable, relevant, and proximate.  Videos in any language build trust in your story, your brand, in you.  So here’s more about how dotSUB can help your team grow the trust.

Sotheby's Documentary Series
Sotheby’s, the fine arts auction house founded in London 1744, trusts dotSUB’s translations for its documentary series about global operations in 90 locations in 40 countries conducting 250 auctions each year in over 70 categories. Learn about Sotheby’s Artists, Collectors, Rostrums and The House here.

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