There are more than 6000 languages in the world, and English is, well, just one of them. There was a time when most of the content on the Internet was in English, and that was enough to communicate, or to tell your story. Not anymore…
Content in languages other than English is growing very rapidly, driven by more and more people coming online in countries like China, Indonesia, or in South America, and Africa. These people will be likely to find new and different ways to use Internet’s infrastructure, whether in something as simple as their choice of search engine (yes, Google is not the leader in many countries, from China to the Czech Republic), or in more complex areas as with mobile access being more and more preferred rather than personal computers.
Video content is also spreading worldwide. GigaOm recently reported that most video views on YouTube come from non English speakers.
The image above is the pie chart representation of the videos on dotSUB by subtitle language: there are several hundred of them, and as you can see, not one of them is dominating. (Yes, this is not the traditional way of representing a long tail. We have an other image as well, but this is nicer!)
Your video can be personal, or commercial, and you can decide to use the crowd to have it captioned and translated, or professionals. It can live of dotSUB, YouTube, or incorporated in your online strategy through BrightCove, Kaltura, Ooyala, or others. In any case, with the help of the easy to use tools and effective integration in the online ecosystem, you know that you can reach everybody on the planet!
And if you are in the US (4.55% of the world population), happy Thanksgiving!