Archive for October 2011

The Beginning of Infinity, a short film by Jason Silva

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Jason Silva will present his new short film “The Beginning of Infinity” at the Singularity Summit in New York tomorrow. It is one of those videos with very high information and visual content, where captions and subtitles really add value in deeply understanding its message, in English, and other languages.

Jason says:

“My goal is to give audiences a ‘download’, an inception of rapturous awe. We live in a world of radical progress where, increasingly, technology is shrinking the lag time between our imaginings and their instantiation in the world. I see our technologies as tools for consciousness expansion, expanding the boundaries of our thought reach and vision. I’m an unwavering optimist, and I believe creating content that “epiphanizes” in short, two minute bursts of inspiration is an effective means of spreading the meme and cutting through the noise. I hope you agree.”

And about the short film, he adds:

This video is inspired, in part, by the ideas explored in David Deutsch’s new book, “The Beginning of Infinity“. In our work, we use the tools of editing: we juxtapose ‘transcalar’ imagery, cutting and overlapping the very small and the very large… From the nano to the galactic, stretching and compressing time, we feature time lapse to reveal the repetitive and recurring patterns across different scales of reality. The aim is to provide multiple perspectives all at once, whose simultaneous presentation might cause spontaneous epiphanies. “These patterns are omnipresent, but only when we see these patterns in a more compressed mode of presentation do we start to attend to them as such.”

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Our stated goal is to re-ignite the art of the “performing philosophers” … like Timothy Leary and Buckminster Fuller… A post on Space Collective wrote about “thinkers who act as substantial agents of change, who drastically alter the infocologies they interact with, in the process transforming and meshing the different dimensions in which our minds operate.”

We care about the pleasures derived in forming new connections, mash-ups and innovative solutions for the next step in human evolution. We are working to articulate our understanding through the creation of recombinant media mashups meant to epiphanize audiences—the creating and sharing of awe; “performance philosophy” in an age of collapsing boundaries and exponential creativity.

The director of the Imaginary Foundation described our work as “some kind of Ontological DJ’ing, recompiling the source code of western philosophy by mixing and mashing it up into a form of recombinant creativity, which (hopefully) elevates our understanding from the dry and prosaic, into the sensual and transcendent.”

Information technologies have become instruments of mind expansion, sensorial scaffoldings that increase and augment our capacity to process greater amounts of information, allowing us to extract richer gradients of meaningful data about the world and our experience. Whether its a telescope, a microscope or a marijuana joint, we need to think of these tools as aids, contact lenses through which we can see so much more than before.

In the digital dimension we use the term resolution. Certainly we can appreciate how much more can be ‘revealed’ by having higher resolution….. and technology offering complex visualizations literally ups the resolution of our internal and external perceptions. Different Scales and perspectives of reality show how much of what we perceive is dictated by our point of view–literally by where we are and how we think. The most exhilarating realization, then, is that we all have the power to shape our experience by our linguistic and creative choices.”

Follow Jason on Twitter: @jason_silva.


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dotSUB Leading Q&A on Interdependence & Crowd-sourcing After Screening Connected (the film)

Come to a special discussion dotSUB’s Peter S. Crosby will be leading about the award-winning Sundance documentary “CONNECTED: An Autobiography about Love, Death & Technology,” directed by Tiffany Shlain, after the Monday 4:40p screening during its opening week at The Angelika / NYC.

“I’m honored to be asked to host the discussion about crowd-sourcing, multi-culturalism & interdependence based on both ‘Connected’ and the short film ‘A Declaration of Interdependence.’  It’s literally a demonstration of interdependence how volunteer translators from all over the world have added 54 language subtitles in just 22 days!”

It’s part of a fantastic line-up of speakers all week. Watch trailer and buy tickets.

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DotXXX Launches Globally with Subtitled Videos

Robin KentThis guest post is by Robin Kent, Founder of The Fearless Group, an Advertising Consultancy, former Chairman & CEO of Universal McCann, and member of the dotSUB Board of Advisors.

Recently I wrote a post asking the question, “Should digital video commercials come with subtitles?” I finished by saying “Each advertiser must decide based on the many factors that define their brands, but I think subtitling should at least be considered.

I decided to recommend subtitles for the video commercials we at Fearless wrote and produced for the launch of a brand new sTLD (sponsored top-level domain) dotXXX exclusively for the adult entertainment industry. After a 10-year campaign ICM Registry won the right to market dotXXX to the adult entertainment industry and launched September 7, 2011.

The current campaign can be viewed on our YouTube channel. It was aimed at the adult entertainment industry and intended to demonstrate to them that while a dotXXX domain is affordable, given the substantial investment .XXX is making in this new online adult destination they cannot afford not to be part of it. The commercials were humorous and deliberately designed to go viral. We worked to make them look less like ads than episodes in an intriguing ongoing story of one man’s decision and its consequences. There’s Gavin, who decided to keep his dotcom and save $100 (He’s happy about it honest!) versus his alter ego (King Gavin XXX) who chose a dotXXX and made a fortune.

dotSUB undertook the task of subtitling our 4 videos of various lengths in German, Japanese, Portuguese, Russian and Spanish—the languages our research showed to be relevant to the world’s largest adult entertainment markets.

If every minute 48 hours of content is uploaded to YouTube, how do you get a video to go viral? We’re all familiar with the videos that get passed around globally (the sneezing baby panda, the kid under anesthesia).

Those that don’t feature a celebrity tend to be outrageous or to involve freak accidents. But it’s hardly a science. How do you set out to make a video go viral, much less an ad?

I can’t tell you how we did it, as that’s part of our secret sauce. What I can tell you is that we made it happen for dotXXX. After 72 hours our first commercial was viewed over 1.3 million times and our second reached 2 million in the same amount of time, achieving the most viewed video and channel on YouTube for the week!

My partner Peter Gibb was the Creative Director on all four spots. They were shot by the production company, Rooster NY. The lead actor is Gavin McInnes, a known internet personality. We chose him because he’s a little crazy in a good way and a real character. Gavin enhanced the overall effect of the commercials aiding their “viralabilty”.

Did the subtitles make a difference to our YouTube success? Actually they did. After USA and Canada the countries where we received the most views were exactly those whose languages we featured in subtitles: Germany, Brazil, Japan and Russia.

In the end of course, the only measure that counts is sales. ICM Registry is 80% above their planned target and expects to be 300% above by the end of the year.

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