WETA’s Captions Increase & Sustain Their Video Viewership

WETA - PBS Washington, DC “I can’t wait to go home and read more!” is the feedback Brian King remembers from a participant in his user testing for Learning Media with captions added into online videos.

As WETA’s senior multimedia producer for Brainline.org, a program sharing information and creating support communities for people affected by traumatic brain injury, Brian is measuring first-hand how some media tools enable learning.

“User testing with people who have sustained traumatic brain injury revealed that many had a hard time fully understanding or viewing video content unless it had subtitles,” says Brian. ”The subtitles allowed them to focus on the task of reading, and isolate themselves from video content, which they sometimes found overwhelming.”

Launched in fall 2008, Brainline provides articles, interviews, expert webcasts, and multimedia “voices” on preventing, treating and living with traumatic brain injury. The Defense and Veterans Brain Injury Center (DVBIC) partnered with Washington, D.C.-based WETA to create Brainline.org. WETA is the third-largest producing station for PBS with co-productions including The NewsHour with Jim Lehrer, Washington Week with Gwen Ifill, and documentaries by filmmaker Ken Burns.

“Many of our Learning Media projects receive federal funding, so making sure our video content has 508-compliant closed captions is critical,” Brian says. “Most importantly, we’ve been able to measure how adding captions dramatically increases both video viewership and the length of watching.”

In fact, 45% more people watched half or all of the videos tested when provided with captions as opposed to the same videos offered without. Users have also reported back to WETA that they really appreciate the captions.

“One reason is the quality of the captioning that dotSUB offers. it is far and above what we have had in the past,” says Brian. “And the dotSUB  team has been very responsive to dealing with the jargon-heavy scientific content we feature on some of our sites.”

WETA also ports dotSUB’s time-coded caption files over to WETA’s YouTube channel videos. This sync has also increased views on the captioned videos there. Brian’s team also believes using dotSUB’s interactive transcripts, which can bolster the ability to search for captioned content online, helps users find WETA’s videos online specifically because they are captioned.

“With over 2000 videos across our Learning Media department,” Brian explains, “we don’t have manpower to go through and tweak things by hand to implement captions.”

“So working with dotSUB made it much easier than imagined,” he continues. “Simply tagging videos to be processed “auto-magically” to then show captions saves us hundreds of hours that we can devote to other projects.”

Other projects – like working with Brainline users first-hand to understand their traumatic brain injury needs – and to serve them even better.стоимость поддержки сайтапроверка страницычитать чужую переписку в вк

  • Claude Almansi

    I fully agree. I did the French captions and English subtitles for “Namaste – Le voyage d’Alexandre Jollien” (*) privately on DotSUB, because there was a potential copyright issue. Then I sent the .srt files to Terre des Hommes, who added them to the video (*) after solving the copyright situation.(*) http://www.youtube.com/watch?v=ccJb2PwOXq8

  • Pingback: Curb Cut » The Benefits of Captions()

  • Ulisher

    the dotSUB  team has been very responsive to dealing with the jargon-heavy scientific content we feature on some of our sites.

  • Ernest Banurk

    the dotSUB  team has been very responsive to dealing with the jargon-heavy scientific content we feature on some of our sites. http://www.youtube.com and http://www.kamagra.com.mx