“Health care should be easily accessible,” says Seth Young, Director of Web Services for Piedmont Healthcare. “So video captions for the hearing impaired is natural for us.” Seth continues, “Plus we want to be proactive about all the new government mandates for captioning.”
Piedmont Healthcare, a billion-dollar nonprofit based in Atlanta with 7,000 employees across Georgia, uses video with captions to get the word out on its websites as well as on YouTube.
“We just tag our videos and they’re done before we know it,” says Seth, referring to his use of dotSUB’s seamless integration with the Brightcove online video platform for captioning. “So easy, we don’t even think about it!”
Piedmont’s ‘Promise’ videos, are recovery stories; warm, reassuring, down-to-earth. They present a perfect balance between health and care to successfully drive traffic to the site.
In fact, Piedmont Healthcare is increasing its commitment to video, and going a little Hollywood! A new HealthWatchMD video series / news blog will follow doctors around in dramatic CSI-like episodes featuring forensic science. A new educational website is also in the works that will feature dotSUB’s interactive transcripts beside the videos so viewers can read, search and click-thru to exactly the right video moment.
Viewership of company videos is also strong inside the company since the executive team provides quarterly updates in video too. For those that want the information in other media, Piedmont’s web team uses dotSUB’s transcripts to make up a nifty interview-style document for company wide distribution.
Gotta say, we love the new ways dotSUB customers come up with for using our technology!